What does it mean, exactly, when something is whoopie-proof?
Does it mean that the product can withstand a certain amount of friction or heat? Does it mean that it doesn't smudge? Or does it simply mean 'waterproof' but just sound way cooler?
Whenever products are whoopie-proof (which, let's face it, happens very rarely), there's a part of you that feels obliged to get it regardless of if you need it- and regardless of if you're even doing it enough to warrant it.
And thus this bad gal mascara will most likely sell out ASAP!
Urban Decay's Troublemaker Mascara provides this product description:
"Start stirring up trouble with your badass lashes—this mascara will outlast even the most scandalous nights. Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex! This formula layers beautifully without clumping, so pile on as many coats as you want. The more Trouble, the better."
You've got to hand it to Urban Decay. The company has some pretty wild copywriters over there.
But is it an accurate description?
One writer at Pop Sugar took the mascara to the test. She went to a sauna, went for a run, and then, well, you know. Apparently the mascara stayed on the whole time. In fact, she had some trouble getting the mascara off.
She wrote, "I found out that we can add another "-proof" to the mascara's packaging: it's even resistant to wipes! That freaked me out just a wee bit, as I like to be the boss of when my makeup comes off. Even a day after first trying Troublemaker and scrubbing the heck out of my face, I can still feel a little bit of product. Is it possible to have a mascara that's too long-lasting?"
The mascara will be available to the public on September 5th, 2017 for $24. And TBH, whether or not it's actually as whoopie-proof as they say, we're definitely intrigued...