Who needs to hire models and pay for advertising when you have a spouse that can be a walking billboard for your brand? According to Cosmopolitan, Kanye West and Kim Kardashian just pulled off the illest marketing scheme for Kanye's upcoming fashion collection.
Over the past couple weeks, Kim has been wearing pieces from Yeezy Season 6, and all she had to do to get it photographed was to leave the house. And we're not talking one or two items. By some eagle-eyed fan accounts, Kim wore 15 different outfits in the span of 48 hours!
Kim confirmed on Twitter this week that she had been exclusively wearing Ye's styles, and she shared a collage of her different looks along with a link where fans could cop the entire collection.
Kim and Ye get a lot of hate sometimes for various reasons, but no one can deny they have accomplished in business as a power couple. A lot of celebrity couples may try to imitate this move, but they can't pull it off the way Kim just did!
Kimye, we salute your superior marketing skills and also your diehard support for one another!